Retailers might be reluctant to admit that they have been drawn into price wars that are increasingly eating into margins. But recent research confirms that this trend is indeed putting retailers in a race to the bottom line. It stands to reason that this then begs the question of how to encourage full-price sales instead? This white paper examines consumer sentiment, retailer best practices and system requirements for maximising sales, while also fostering greater levels of loyalty among the most valuable customers. To download the full Moving Beyond Loyalty report please complete this form http://bit.ly/2vjjqF9
Moving Beyond Loyalty – Pricing, Personalisation and the Modern Customer – YouTube
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