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What is Customer Relationship Management (CRM)?

Brought to you by NewGen, a customer-centric ERP consulting group with over 25-years of experience

Customer relationship management, or CRM, technology helps create, store, automate and optimize customer and prospect data. A CRM system is a shared platform that enables sales, marketing and customer service teams to conduct business more effectively, providing visibility into the same information across each touchpoint of the customer journey. Ultimately, a CRM solution helps businesses create a great customer experience.

What is Customer Relationship Management (CRM)? – YouTube

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