Saddleback Leather Transforms Ecommerce With NetSuite SuiteCommerce

NetSuite Inc., the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Saddleback Leather (www.saddlebackleather.com), an online retailer of rugged and distinctive leather bags, luggage, wallets and accessories, has transformed its ecommerce website in just over three months with NetSuite SuiteCommerce to further strengthen and grow its business. The company is now relying on SuiteCommerce to run its entire business from one unified cloud commerce platform that manages everything from ecommerce, financials, inventory management, order management, marketing, manufacturing, customer service and support. This modernization effort enables Saddleback Leather to deliver an end-to-end immersive brand experience to its customers from across multiple devices.

[su_quote cite=”Blake LeBrun, Saddleback Leather Operations Manager” url=”http://www.marketwatch.com/story/saddleback-leather-transforms-ecommerce-with-netsuite-suitecommerce-2014-10-07″]We wanted to be sure the new site supported and accentuated our unique brand, while also providing an engaging experience and best path to purchase for our customers, SuiteCommerce has succeeded in allowing us to deliver a fantastic brand experience across any device that keeps our customers engaged.[/su_quote]

Since re-launching on SuiteCommerce in July, Saddleback Leather has seen an increase in overall sales while realizing significant improvements in a number of key ecommerce metrics, including:

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• Improved site load times
• Increase in average time on site
• Increase in page views per session
• Decrease in cart abandonment
• Reduction in the single-page “bounce rate” among mobile users

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