Outdoor Retail Industry Turns to NetSuite Cloud for Business Transformation

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SAN MATEO, Calif.—September 9, 2014—NetSuite Inc., the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced continued momentum and new customer wins in the outdoor retail market as manufacturers, distributors and retailers of products for outdoor and fitness enthusiasts turn to cloud business management for rapid business growth. The new customer wins announced today include Slingshot Sports, FootBalance North America and Grape Solar. While Slingshot Sports is using NetSuite SuiteCommerce to power end-to-end omnichannel commerce that seamlessly connects ecommerce to order management, inventory, merchandising, marketing, financials and customer service; FootBalance North America and Grape Solar report that they have transformed vital business processes with NetSuite’s integrated solution for financials / ERP, to manage their wholesale distribution business, eliminating needless manual work, gaining real-time transparency and capitalizing on new opportunities.

These business improvements translate into breakthrough agility and a competitive edge for NetSuite customers in the fast-growing outdoor retail market, which the Outdoor Retail Association reports grew in the U.S. 6.8 percent in June 2014 over the previous year, to nearly $1.2 billion.

Outdoor retailers are capitalizing on this growth with NetSuite and focusing their resources on product innovation, customer service, brand marketing and expanding the business across new markets and geographies. For many outdoor retail NetSuite users, SuiteCommerce is in place to drive ecommerce sales in both B2B and B2C channels, while the NetSuite OneWorld global business management solution and its support for 190 currencies, 19 languages and automated tax compliance in 50 countries is instrumental in helping others conduct international business and manage multi-entity operations. Outdoor product merchants running NetSuite report growth in the double digits or better by expanding penetration across specialty retailers as well as well-known chains such as the Sports Authority, REI, Dick’s Sporting Goods and L.L. Bean.

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