Optimize Your Marketing Budgets

Brought to you by NewGen, a customer-centric ERP consulting group with over 25-years of experience

Using Sage CRM Sales Lead Management


The way in which businesses market themselves today is changing. Faced with restricted marketing budgets, limited in-house resources and a rapidly evolving media landscape, marketers now need to focus their efforts on customer insights to effectively segment customers and prospects, and engage them with the right message at the right time.

With Sage CRM you can slice and dice your customer and prospect information to create campaign lists with the highest potential for success, plan your campaigns with precision and track campaign results with ease. Sage CRM also works with key social media applications including LinkedIn, Facebook and Twitter, helping you to reach and engage with your customers and prospects across multiple touch points.

Buffalo Sabers ice hockey team wanted the ability to grow their fan base and more effectively communicate with their members. Through the implementation of Sage CRM, the Sabres were able to create their own outbound targeted marketing campaigns. Detailed reports now give Buffalo Sabres immediate results on campaign success, so they can target existing fans and potential members, and adjust future campaigns for greater effectiveness.

Optimize Your Marketing Budgets Using Sage CRM Sales Lead Management

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