THE NEWGEN BLOG

Official Google Webmaster Central Blog: Updating our technical Webmaster Guidelines

Written by NewGen Solution Consulting

Written by NewGen Solution Consulting

Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

webmaster-central-blog

Webmaster level: All

We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we’re updating one of our technical Webmaster Guidelines in light of this announcement.

For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

Updated advice for optimal indexing

Historically, Google indexing systems resembled old text-only browsers, such as Lynx, and that’s what our Webmaster Guidelines said. Now, with indexing based on page rendering, it’s no longer accurate to see our indexing systems as a text-only browser. Instead, a more accurate approximation is a modern web browser. With that new perspective, keep the following in mind:

  • Just like modern browsers, our rendering engine might not support all of the technologies a page uses. Make sure your web design adheres to the principles of progressive enhancement as this helps our systems (and a wider range of browsers) see usable content and basic functionality when certain web design features are not yet supported.
  • Pages that render quickly not only help users get to your content easier, but make indexing of those pages more efficient too. We advise you follow the best practices for page performance optimization, specifically:
  • Source: Official Google Webmaster Central Blog: Updating our technical Webmaster Guidelines

    Let us help you with that ERP to-do list

    Reach out and let us show you all the ways NewGen is committed to your success.

    More to explore

    Nobel Learning Achieves Best in Class With NetSuite

    NetSuite helps education company save money while growing its business. [su_youtube_advanced url=”https://www.youtube.com/watch?v=1ZevLoVUtqc” width=”300″ height=”200″ controls=”no” autohide=”yes” showinfo=”no” rel=”no” modestbranding=”yes” theme=”light” https=”yes”] Watch on YouTube –

    Read More ...

    Get More From Your Technology Budget.

    5/5
    "NewGen is an invaluable partner in ensuring our ERP can handle our demands as we grow."
    - Joel, Stack Sports
    "[With NewGen] We are now a medium sized company with the same tools as a Fortune 500 company."
    - Nick, Las Vegas Expo
    "We sincerely appreciate the way they conduct business."
    - Autumn, Polar Tech Industries Inc.

    Our Awards and Recognitions