Bicycle Industry Innovators Accelerate With NetSuite

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SAN MATEO, Calif., Sept. 12, 2014 NetSuite Inc. N, the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Bonk Breaker, a maker of specialized protein bars; ElliptiGO, the elliptical bicycle innovator; and Hincapie Sportswear, maker of custom made cycling apparel, are among the forward-thinking bicycle companies that are leveraging NetSuite’s integrated cloud business management solution to improve agility, gain a competitive advantage and fuel rapid growth. Transitioning from multiple on-premise ERP or entry-level desktop applications, these companies are now relying on NetSuite to expand their omnichannel B2B and B2C operations and run mission-critical business processes including financials, inventory management, fixed asset management and order management with one unified business management solution that doesn’t require huge upfront costs and IT staffing. As a result, these companies are accelerating order processing, managing inventory more precisely and driving new multichannel sales in the cloud.

Companies in the bicycle industry face challenges meeting new customer demand for a seamless customer experience that is delivered regardless of channel or device, while expanding their sales channels and simultaneously managing growth. NetSuite’s unified business management software suite gives businesses in the bicycle industry an end-to-end solution to run their business, while NetSuite SuiteCommerce enables B2C and B2B businesses to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer service.

NetSuite enables bicycle companies to streamline their businesses by:

  • Providing a real-time, 360-degree view of the business by seamlessly integrating financials / ERP, CRM and ecommerce, thereby empowering businesses to manage their interactions directly with consumers, other businesses and trading partners.
  • Improving supply chain operations with integrated inventory and order management, and building demand forecasts with real-time data, reducing excess inventory or the risk of stockouts.
  • Allowing data to flow seamlessly to wholesale distributors and their trading partners, to ensure communication is in lockstep with the same data, audit trails and real-time accuracy at every stage.
  • Sharing container, pallet, location, forecasting, scheduling and unit-level data with stakeholders, while collaborating on a common cloud platform.
  • Managing all transactions and associated customer interactions regardless of touchpoint.
  • In addition, NetSuite SuiteCommerce enables bicycle companies to offer an immersive and engaging online experience to drive sales and brand awareness with both B2C and B2B customers, while NetSuite’s CRM capabilities supplies a single, 360-degree view of all customer interactions to improve sales and service effectiveness.

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