Founded in Sydney’s Bondi Beach in 2012, Bailey Nelson is a direct-to-consumer eyewear retailer. Its stylish and affordable frames combined with exceptional customer service proved a winning formula, and the brand now boasts 70 stores across Australia, New Zealand, Canada and the UK. As the business grew, Bailey Nelson faced challenges in managing global expansion, especially with each country running on its own general ledger. The company set its sights on a robust business management solution to gain visibility across all four markets around the world, ditching SAP’s Business by Design and instead deploying Oracle NetSuite in 2019. Find out how that decision improved processes across inventory, supply chain and financial management.
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