Exhibit House Education Campaign – Part 8

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ConventionSuite was designed using a Hybrid+Core approach that is built on a leading cloud ERP platform, NetSuite. 

A Hybrid+Core approach simply means the system was designed to be used in a show and/or project centric environment with the added capability of using ERP Core components.

With that being said; A system that can serve as a Hybrid model that can relate to the fact that your service model can be delivered by show and/or project centric methodologies, will allow your organization to overcome the short comings of traditional industry standard software, thus allowing you to excel and penetrate other sub-segments of our industry effortlessly.

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By using our Core CRM within a Hybrid+Core approach, we can see how a core component can be utilized depending on our Hybrid “best practices”.

• Whether you are in a sales or support assurance cycle, customers and prospects need the certainty that you are capable of providing them with peace of mind by using the “best industry practices” available.
• Hybrid “Best practices” of the industry functionality built into the platform.

Listed below are Core functions tied to Hybrid ”best practices”

+      CRM Core used in a Show-Centric (GSC, SM) will be used for:

Sales workflow approach assurances:

• template orders from previous year
• prior pricing quotes
• up-selling capabilities (previous event sales)
  
  

• collaboration using case / jobs
• instant online exhibitor support
• instant workflow notifications on when one
• subcontractor stops and another starts
• support workflow approach assurances

+       CRM Core used in a Project-Centric (EH, SM) will be used for:

Sales workflow approach assurance:

• estimate tied to workorder tracking
• template tracking
• template orders from previous year’s
• prior pricing quotes
• upselling capabilities (targeted based previous project sales)

Support workflow approach assurances:

• collaboration using case /jobs
• vendor collaboration
• quality control
• instant online exhibitor support
• instant workflow notifications on when one sub-contractor/resource stops and another starts

+          CRM Core General – NetSuite ERP:

• Email marketing based on sales history
  • Marketing Campaigns
• Sales/support calendars
• Resource/support scheduling
• Task management
  • Phone out/in
  • Integrated Email out/in
• Omni-channel customer/prospect market segmentation
• show-producers
• exhibitors
• B2B e-commerce shoppers
• Help Desk
• Wikis
• Case management
• Automated Workflows
• Sales processes
• Support processes
  
  
  

As you can see; by using CRM Core we have added the assurance of “certainty of collaboration” in the sales and support cycles – separating us from the “business as usual” types – or may we say the reactive majority vs. pro-active minority.

Exhibit Houses will typically use a Project-Centric approach to the industry. But with that being said; we have also seen many exhibit houses using certain GC functionality as well, whether it’s allowing for: