Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy to adopt can be a challenge for those new to paid social.
Although there are some tried-and-true Facebook advertising strategies that offer solid returns, it’s a tough market. Thousands of businesses are advertising on Facebook, and even taking the platform’s excellent audience segmentation into account, it’s a jungle out there – which is why you need to think about unorthodox strategies that will give your campaigns the edge.
In today’s post, we’ll be taking a look at three unconventional Facebook advertising strategies that you can implement in your own campaigns. By the time you’re done reading this post, you’ll be ready to test these actionable strategies with your own creative, so let’s get started.
In this post, we’ll be exploring three unorthodox Facebook advertising strategies that can deliver amazing results.