Preferred Popcorn is a Nebraska-based manufacturer of high-quality popcorn kernels. Started in 1998 by a group of local farmers, the company has grown into a popcorn powerhouse, serving over 400 wholesale customers (many of them movie theaters) in over 70 countries. When Director of Finance, Brenda Budzinski, joined Preferred Popcorn in 2016, it had completely outgrown its financial systems. She learned all of Preferred Popcorn’s accounting was running on QuickBooks, which she said “was never designed for a growing, innovative company.” Working on QuickBooks, the company lacked real-time visibility of inventory, customer relationship management (CRM) and customization options (to name a few challenges). Preferred Popcorn decided to implement Oracle NetSuite to create more time for value-added tasks, add better product tracking and insights, build a multi-layer approach to customer relationship management and customize the solution to fit its specific business needs. Not to mention, Budzinski explained, the company also needed a quick implementation in order to be prepared for harvest season. Read the full customer story here:
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