Today’s digital marketplace requires companies to establish the right technology foundation. Simply replacing your front end, customer-facing systems won’t create experiences to differentiate your brand and delight your customers. In this session, “Raise the Bar: Build the Foundation for Great Customer Experiences,” you will learn how to establish a foundation to eliminate fragmented and duplicate data, creating a single source of truth on the customer, order, item and inventory data for all your front-end systems. The result will be the relevant and personalized experiences your customers expect.
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