Someone was going to disrupt distribution, just as many other mature industries have been disrupted. Netflix killed Blockbuster. Uber and Lyft decimated taxi companies. Barnes & Noble missed the opportunity that Amazon saw clearly. The riskiest strategy is to maintain the status quo by underestimating the fast-developing threat of Amazon Business. This is the time to be proactive and aggressive in your strategy, not reactive.
Because Amazon is a software development company, a logistics powerhouse, a retailer and a world-class user of data and artificial intelligence, the distribution industry may need to enroll companies with those capabilities in its efforts to compete in the long term.
