Designed to make things more connected and facilitate business efficiencies, the Internet of Things (IoT) now touches almost every market in every corner of the world, connecting people to businesses in ways unimaginable just a few years ago.
An interesting by-product of its growth is the expectation put on businesses to provide outstanding, personalized service to each individual customer, yet do it on a global scale. This has presented unique challenges for brick-and-mortar organizations and virtual-based businesses alike. It seems as if a company needs to be “always on,” and ready to respond to the next customer request as personally as it did the last fifty times. This burden weighs heaviest on supply chain management (SCM).
